Category: Marketing Discussion
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Why Brand Marketing Matters When 95% of Your Buyers Aren’t Ready Yet
Most B2B companies chase the 5% actively buying while ignoring the 95% who will decide tomorrow. Here’s why brand marketing now determines who wins the deal later.
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The Trust Gap and Authentic Marketing Playbook 2026: What Still Works When Everything Feels “Synthetic”
In 2026, audiences are filtering harder, scrolling less, and trusting selectively. A former CMO shares practical ways on authentic marketing to build credibility, community, and creator-led trust without sounding “manufactured.”
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Choosing the Right Marketing Hire in 2026: Manager or Director?
Before choosing your marketing hire, ask this: Do you have a strategy worth executing? Discover why fractional CMO expertise often delivers better ROI than full-time hires for growth companies in Hong Kong and Asia.
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Why SMEs Are Losing Visibility in 60% of Searches Even They Are Awesome in SEO
In 2026, prospects often get answers without clicking. With 58.5% of U.S. Google searches ending in zero clicks, and AI Overviews lowering CTR, SMEs must evolve beyond traditional SEO into AI visibility with AEO and GEO.
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Why Cutting Marketing Budget in Uncertain Times Is Your Biggest Mistake
Do you know why slashing marketing budgets during economic uncertainty is costing you more than you think? Data-backed strategies for 2026.
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A Former CMO’s Note to Marketers: The Marketing Job Isn’t Disappearing. The Job Description Is.
A former MNC CMO’s practical advice on how marketing is changing with AI, economic pressure, and shifting buyer behavior—and how marketers can upskill to stay relevant.